| April 16 | Tuesday | Kickoff event – Business Model and Pitch Coaching Workshops Business model submission period opens |
| May 20 | Monday | 11:59 p.m. – Business model submission deadline |
| May 21 | Tuesday | Judges begin review of business models |
| June 10 | Monday | Business model review ends |
| June 11 | Tuesday | Top 24 candidates are notified they are moving to preliminary pitch presentation round |
| June 26 | Wednesday | Preliminary pitch presentations (3 minutes) |
| July 2 | Tuesday | 12 semi-finalists are announced |
| July 31 | Wednesday | Semi-finalist business model and pitch coaching sessions |
| August 1 | Thursday | Revised business model submission period opens for semi-finalists |
| August 22 | Thursday | 11:59 p.m. – Business model submission deadline |
| August 23 | Friday | Judges begin review of revised business models |
| September 12 | Thursday | Semi-finalists pitch presentations (5 minutes) |
| September 17 | Tuesday | Finalists are announced |
| October 2 | Wednesday | Finalist business model and pitch coaching sessions |
| October 3 | Thursday | Revised business model submission period opens for finalists |
| October 24 | Thursday | 11:59 p.m. - Business model submission deadline |
| October 25 | Friday | Judges begin review of revised business models |
| November 7 | Thursday | Finalists pitch presentations (2 minutes) |
| November 19 | Tuesday | StartUp Cup Ceremony – Winners announced |

