StartUp Cup is an intensive thirty-two week process. Although there is only one grand prize winner those who have gone through the process consider the time invested to be critical to the success of their business.
2012 Timeline
| April 10 | Tuesday | Kickoff event–Business Model and Pitch Coaching Workshops. Business model submission period opens |
| May 14 | Monday | 11:59 p.m. – Business model submission deadline |
| May 15 | Tuesday | Judges begin review of business models |
| June 4 | Monday | Business model review ends |
| June 5 | Tuesday | Top 25 candidates notified they are moving forward in competition and request long form business model submissions with financials |
| June 20 | Wednesday | 11:59 p.m. – Long form business model submission deadline |
| June 21 | Thursday | Judges begin review of long form business models |
| June 26 | Tuesday | Business model review ends |
| June 27 | Wednesday | Presentation first half of Top 25 pitches (7 minutes) |
| June 28 | Thursday | Presentation second half of Top 25 pitches |
| July 5 | Thursday | Top 12 candidates notified they are moving to semi-finals |
| July 18 | Wednesday | Top 12 business model and pitch coaching session |
| July 19 | Thursday | Top 12 begin submitting revised business models |
| August 9 | Thursday | 11:59 p.m. – Business model submission deadline |
| August 10 | Friday | Judges begin review of revised business models |
| August 29 | Wednesday | Business model review ends |
| August 30 | Thursday | Presentation of Top 12 pitches (5 minutes) |
| September 4 | Tuesday | Top 7 candidates notified they are moving to finals |
| September 19 | Wednesday | Top 7 business model and pitch coaching sessions |
| September 20 | Thursday | Top 7 begin submission of revised business models |
| October 11 | Thursday | 11:59 p.m. Business model submission deadline |
| October 31 | Wednesday | Business model review ends |
| November 1 | Thursday | Presentation of Top 7 pitches (2 minutes) |
| November 13 | Tuesday | StartUp Cup Ceremony |
| November 17 | Thursday | TULSEY Awards |
| November 12 – November 16 | Monday– Friday | Tulsa Global Entrepreneurship Week |
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